In Philip K. Dick’s 1969 science fiction novel Ubik, the Hollis Corporation sets an explosive trap for members of rival Runciter Associates after Runciter tries to convince the public that their privacy is threatened by psychic Hollis employees. “Runciter’s propaganda campaign is a perfect example of brainwashing,” said rising sophomore Ethan Hale, an engineering physics student in the Honors Program on Embry-Riddle’s Daytona Beach, Fla., Campus. “In the book, Runciter’s ads are all over the place – on matchboxes and TVs every hour. People start to fear Hollis, and in turn, people gaslight each other through peer pressure so that everyone thinks the same way.”
Read more
A special article collection on the human side of autonomous driving features Embry-Riddle research that looks at how positive and negative media portrayals of driverless vehicles affect consumer perceptions of the technology. The article collection, published by Elsevier and freely available until Dec. 31, 2018, covers six levels of automation, from none to hands-off driving. The editors note, however, that “regardless of the level of automation we reach, there will always be a human side to autonomous driving, whether it’s the psychology behind getting people into self-driving cars or the policy implications of the technology.” In a pair of Embry-Riddle studies, people were more willing to ride in driverless vehicles after hearing positive information about them, and less willing to ride after hearing negative information. Because people from India are significantly more willing to ride in driverless vehicles compared to Americans, the researchers also looked at the effect of nationality on an individual’s willingness to forego a human driver. Females from India had the highest willingness-to-ride scores, researchers found. The Embry-Riddle team was directed by Scott Winter, a faculty member in the College of Aviation’s School of Graduate Studies, and colleague Stephen Rice of the College of Arts and Sciences’ Human Factors and Behavioral Neurobiology Department on Embry-Riddle’s Daytona Beach, Fla., Campus. Student Emily Anania served as first author of the research. Co-authors were students Nathan Walters, Matthew Pierce and Mattie Milner.
Read more

student union logoThe new Student Union, to be built where the Hunt Library was previously located, will be the highlight of the campus as part of the redesigned Quad. It will serve as the communitiy hub where students, staff, and faculty come together to collaborate, study, relax, and enjoy a variety of services including retail, food, and entertainment.

Learn more about the Student Union

Social Media

Contact Us

Daytona Beach Campus
600 South Clyde Morris Blvd.
Daytona Beach, Florida 32114

embry-riddle comes to you logo

Daytona Beach Academic Colleges

College of Arts & Sciences students

College of Arts & Sciences

The COAS, located in a newly opened building, is a diverse learning community that houses several academic departments and delivers most of the general education courses for all of the students on campus.

More about this college

College of Aviation students

College of Aviation

The COA is home to most of ERAU's aviation/aerospace programs, including Aeronautical Science (Professional Pilot) — which has the largest enrollment of any similar undergraduate program in the nation.

More about this college

College of Business students

College of Business

The Daytona Beach College of Business is known as the premier Aviation Business and Management program in the world.

More about this college

College of Engineering students

College of Engineering

The COE is the largest educator of aerospace engineers in the nation, and its emphasis on interdisciplinary collaboration prepares graduates to transition easily into the engineering workforce.

More about this college