Bachelor of Science in Communication
The Bachelor of Science in Communication requires students to integrate knowledge of science and technology with practice in communication.
In this program, students learn how scientists think, how they frame research questions and how they use various methodologies to pursue their goals. Communication students additionally practice gathering, analyzing and disseminating scientific and technological information to a variety of audiences. A significant element of the program is the capstone experience, an internship in which students put theory into practice.
As modern society is increasingly influenced by developments in science and technology, the demand for skilled communicators in these fields continues to grow. Aviation, aerospace and business industries, for example, require more internal communications specialists, as well as professionals in media and public relations, to relay information clearly and accurately. This program addresses that nationwide necessity.
News organizations rely on science communicators in various fields, including meteorology, environmentalism, medicine and technology. Communication students work in traditional written media, such as newspapers, newsletters, magazines and journals, as well as in cutting-edge information retrieval and delivery systems, including websites and networked blogs.
This focused, yet flexible, course of study requires students to hone specialized communication skills and to produce portfolios displaying those skills. These graduates- the next generation of communication specialists- are positioned to enter three specific career paths, including:
- communicating science information to specific and general audiences through a variety of mass media
- representing companies and organizations through media relations, using written, oral and visual media
- communicating news to general audiences through print and electronic media.
With a curriculum tailored toward the aviation/aerospace industry, the communication program at Embry-Riddle is unique. Not only will you learn the editing, design and linguistic skills common to all communication professionals, you will also master specific genres such as feature writing and crisis communication. Our graduates are poised to assume roles in the areas of public relations and reporting and information management, with skills specially suited to the dynamic field of aviation and aerospace.
Students should be aware that many courses have prerequisites and/or co-requisites. Check the course descriptions in the catalog before registering for classes, to ensure required sequencing.
|Communication Theory & Skills||9|
|Physical and Life Sciences||6|
|Lower-Level Social Sciences*||6|
|HU/SS 300-400 level*||3|
|COM 260||Introduction to Media||3|
|COM 265||Introduction to News Writing||3|
|COM 225||Science & Technology Communication||3|
|COM 320||Mass Communication Law & Ethics||3|
|COM 322||Aviation & Aerospace Communication||3|
|COM 350||Environmental Communication||3|
|COM 410||Advanced Professional Writing||3|
|COM 360||Media Relations I||3|
|CE 396/7||CE 396/7 Internship/Co-Op||3|
|COM 399/499||Directed Study||3|
|AS 120||Principles of Aeronautical Science||3|
|SS 130||History of Aviation||3|
|SP 110||Introduction to Space Flight||3|
|HU 335||Technology & Modern Civilization||3|
|SS/PS 302||Evolution of Scientific Thought||3|
|HU 302||Contemporary Issues in Science||3|
|COM 230||Digital Photography||3|
|COM 268||Introduction to Sports Writing||3|
|COM 364||Visual Design||3|
|COM 441||Web Design Workshop||3|
|COM 412||Advanced Technical Writing||3|
|COM 415||Nonverbal Communication||3|
|COM 460||Media Relations II||3|
|HU 143||Introduction to Rhetoric||3|
|HU 319||Advanced Speech||3|
|HU 363||Communication and Society||3|
|HU 375||Nature of Language||3|
|HU 420||Applied Cross-Cultural Communication||3|
|International Relations Course(s),including SS 325, 326, 332, 333, 334,336, 363||3|
|*Please see note below.|
|Open Electives: Total credits||15-18|
|Total BS Degree credits||120|
*Minors Note: Communication majors must choose one minor field of study. Please refer to the catalog for choices of minors and requirements.
The skill sets acquired by our Communication majors open the door to a wide variety of career choices.
Our Graduates will:
- Represent companies as public relations, media relations and internal relations associates, using digital and print media and public speaking skills to advance company goals.
- Work in traditional media such as newspapers, magazines, television and radio. These industries have a specific need for skilled communicators with specialty knowledge, such as aviation, aerospace, technology and science.
- Gain employment in new and/or converged media, generating blogs, real-time news, audio and video reports for company-run websites, multi-purpose online outlets such as Yahoo, Google or AOL, or sites affiliated with traditional media.
- Pursue any number of careers enhanced by communication skills, including law, education, politics, public affairs and fields which modern communication technology is making possible for the first time.