Bachelor of Science in Communication

Overview

The Bachelor of Science in Communication requires students to integrate knowledge of science and technology with practice in communication.

In this program, students learn how scientists think, how they frame research questions and how they use various methodologies to pursue their goals. Communication students additionally practice gathering, analyzing and disseminating scientific and technological information to a variety of audiences. A significant element of the program is the capstone experience, an internship in which students put theory into practice.

As modern society is increasingly influenced by developments in science and technology, the demand for skilled communicators in these fields continues to grow. Aviation, aerospace and business industries, for example, require more internal communications specialists, as well as professionals in media and public relations, to relay information clearly and accurately. This program addresses that nationwide necessity.

News organizations rely on science communicators in various fields, including meteorology, environmentalism, medicine and technology. Communication students work in traditional written media, such as newspapers, newsletters, magazines and journals, as well as in cutting-edge information retrieval and delivery systems, including websites and networked blogs.

Advantages

This focused, yet flexible, course of study requires students to hone specialized communication skills and to produce portfolios displaying those skills. These graduates- the next generation of communication specialists- are positioned to enter three specific career paths, including:

Requirements

With a curriculum tailored toward the aviation/aerospace industry, the communication program at Embry-Riddle is unique. Not only will you learn the editing, design and linguistic skills common to all communication professionals, you will also master specific genres such as feature writing and crisis communication. Our graduates are poised to assume roles in the areas of public relations and reporting and information management, with skills specially suited to the dynamic field of aviation and aerospace.

Students should be aware that many courses have prerequisites and/or co-requisites. Check the course descriptions in the catalog before registering for classes, to ensure required sequencing.

*Minors Note: Communication majors must choose one minor field of study. Please refer to the catalog for choices of minors and requirements.

Careers

Career Outlook

The skill sets acquired by our Communication majors open the door to a wide variety of career choices.

Our Graduates will:

• Represent companies as public relations, media relations and internal relations associates, using digital and print media and public speaking skills to advance company goals.
• Work in traditional media such as newspapers, magazines, television and radio. These industries have a specific need for skilled communicators with specialty knowledge, such as aviation, aerospace, technology and science.
• Gain employment in new and/or converged media, generating blogs, real-time news, audio and video reports for company-run websites, multi-purpose online outlets such as Yahoo, Google or AOL, or sites affiliated with traditional media.
• Pursue any number of careers enhanced by communication skills, including law, education, politics, public affairs and fields which modern communication technology is making possible for the first time.