Daytona Beach Campus

Bachelor of Science in Communication

  • OVERVIEW
  • ADVANTAGES
  • REQUIREMENTS
  • CAREERS

Overview

The Bachelor of Science in Communication requires students to integrate knowledge of science and technology with practice in communication.

In this program, students learn how scientists think, how they frame research questions and how they use various methodologies to pursue their goals. Communication students additionally practice gathering, analyzing and disseminating scientific and technological information to a variety of audiences. A significant element of the program is the capstone experience, an internship in which students put theory into practice.

As modern society is increasingly influenced by developments in science and technology, the demand for skilled communicators in these fields continues to grow. Aviation, aerospace and business industries, for example, require more internal communications specialists, as well as professionals in media and public relations, to relay information clearly and accurately. This program addresses that nationwide necessity.

News organizations rely on science communicators in various fields, including meteorology, environmentalism, medicine and technology. Communication students work in traditional written media, such as newspapers, newsletters, magazines and journals, as well as in cutting-edge information retrieval and delivery systems, including websites and networked blogs.

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Advantages

This focused, yet flexible, course of study requires students to hone specialized communication skills and to produce portfolios displaying those skills. These graduates- the next generation of communication specialists- are positioned to enter three specific career paths, including:

  • communicating science information to specific and general audiences through a variety of mass media
  • representing companies and organizations through media relations, using written, oral and visual media
  • communicating news to general audiences through print and electronic media.

Requirements

View requirements for the B.S. in Communication degree on the Catalog site.

Careers

Career Outlook

The skill sets acquired by our Communication majors open the door to a wide variety of career choices.

Our Graduates will:

  • Represent companies as public relations, media relations and internal relations associates, using digital and print media and public speaking skills to advance company goals.
  • Work in traditional media such as newspapers, magazines, television and radio. These industries have a specific need for skilled communicators with specialty knowledge, such as aviation, aerospace, technology and science.
  • Gain employment in new and/or converged media, generating blogs, real-time news, audio and video reports for company-run websites, multi-purpose online outlets such as Yahoo, Google or AOL, or sites affiliated with traditional media.
  • Pursue any number of careers enhanced by communication skills, including law, education, politics, public affairs and fields which modern communication technology is making possible for the first time.