Department of Management, Marketing and Operations

The Department of Management, Marketing and Operations

Few professions could offer more challenging — and more rewarding — tasks than devising a plan to market a $200 million aircraft or creating a strategic plan for a regional airport.

The College of Business offers two undergraduate degree programs:

  • Bachelor of Science in Business Administration with three majors
  • Bachelor of Science in Aviation Business Administration with two majors

We also offer a Master of Business Administration, a Master of Business Administration in Aviation Management, a Master of Science in Aviation Finance and a Ph.D. in Aviation Business Administration.

The fundamentals of marketing, management, and operations apply equally to every industry. Students in these programs learn the skills fundamental to manage and lead aerospace and aviation organizations. Students interested in airline management, for example, analyze route structures and fleet assignments to achieve highly  effective and efficient networks.

Along the way, students gain valuable experience working with aviation-specific software, real world research projects, internships, and numerous college-sponsored clubs and activities. The faculty in the College of Business includes some of the most innovative minds in the field — many of whom are authors of best-selling textbooks and published research articles.

Learn More About our College of Business Degrees

*Information about this combined degree program is on the Bachelor of Science in Business Administration page.

Learn More About our Course Offerings

Our department offers both undergraduate and graduate classes in Management, Marketing, and Operations.

Management: The classes offered in this discipline are focused on providing students with the knowledge and skills necessary to understand and successfully manage the challenges faced by today's managers. The classes include:

  • Principles of Basic Management
  • Human Resource Management
  • Multicultural Work Force
  • International and Global Business
  • Entrepreneurship
  • Organizational Behavior
  • Business Law
  • Business Policy and Strategy

Marketing: Our future managers are exposed to knowledge and tools in marketing in the areas of marketing processes, planning and strategies. The classes in this discipline include:

  • Business Policy and Strategy
  • Professional Selling
  • Airline/Airport Marketing
  • Strategic Marketing
  • Business Research Methods

Operations: This discipline offers a stream of classes to students to successfully understand and design the processes involved in industrial and service operations. The classes include:

  • Production/ Operations Management
  • Project Management
  • Airline Management
  • Airport Management
  • Airline Optimization and Simulation
  • Systems and Air Cargo Logistics

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Daytona Beach Campus
600 South Clyde Morris Blvd.
Daytona Beach, Florida 32114